Shana Sisk is a marketing professional with 20 years of experience in New York City. She has worked in media and with non-profits, strategizing and running BtoB and BtoC campaigns, and working in both the digital and traditional print realms. Prior to consulting, where she is working with nonprofit clients, media companies, and a boutique corporations. She was the Director of Marketing and Communications at Alexander Muss High School in Israel, facilitating a successful transition into parent organization Jewish National Fund; rebranding and refining messaging. She served as Associate Director of Digital Marketing at The Jewish Federations of North America, facilitating the move of 120 local outlets onto a new digital fundraising platform, and developing their larger digital footprints. She moved to New York City in the year 2000 and has work with brands such as United Synagogue Youth, Tony&Tina Cosmetics, Vibe/Spin Ventures, The Deal, Haymarket Media, and Dance Media, along with New York Fashion Cares, Joshua Venture Group, the Red Bull Theater Company, and BroadwayCon.